THE NORTH FACE
The North Face has been a pioneer in outdoor equipment for decades. But recently The North Face has been better known as a brand for hype beasts and clout chasers. To change this, we went after real cloud chasers — The weatherman of America.
Keeping the weatherman alive since 1969.
OOH //
ANNOUCEMENT //
The North Face announces its partnership with Jim Cantore — America’s Most Fearless Meteorologist.
Cantore is known for his live field coverage of significant weather events, often going viral for their extreme nature and getting millions of views.
REAL CLOUD CHASERS //
The North Face brings you up-close and personal with extremes of nature. So we’re making a storm chaser mobile to keep Jim Cantore in the face of storms but also alive. Because whatever storm you have to face, do it in The North Face.
The North Face Team:
William Broussard (AD)