Not your average app update.

When DoorDash needed to introduce some major platform updates to Dashers and Merchants, we decided to skip the usual tutorial-video treatment.

Instead of “here's what changed,” we went with “allow us to reintroduce ourselves.” Through dynamic animation and a little storytelling magic, we turned the new Dasher app into an upgrade worth getting excited about, and the Commerce Platform into a growth opportunity worth paying attention to.

Two very different audiences. One big idea. Make them feel the changes, not just hear about them.

Oh, and did I mention the scripts needed to be translated into 14 different languages? But that's a story for another time.