Most people love a good burger. Far fewer stop to think about where it came from. So how do you get people to care about the farmers, the animals, and the land behind their dinner?

That was the challenge for Grass Roots Farmers' Co-op. A collective of farmers putting a whole lot of thought into how they raise their animals, care for the land, and bring better meat to the table.

They needed a way to put all that good into words. Preferably a few.

So we gave them three: Meat with intention.