MIXT is the OG of salad joints. It was founded in San Francisco in 2006 when salad was thought of as a side, not as a “real meal”. And it hit big, now boasting 18 locations.

Pre-pandemic, you’d see MIXT fanatics lined up around the block. But radically reduced downtown street traffic—and several copycat salad competitors—took their toll. 

It was time to put some new dressing on a great salad. It was time for a rebrand.