So many benefits. So little punctuation.

Turns out, açaí has a lot going for it. So much, in fact, that when we started listing all the reasons to love it, we had a hard time finding a good place to stop. So we didn't.

Introducing The Delicious Powers of Açaí, a campaign built around gloriously long run-on sentences that keep going and going and going. Because when something has this much good stuff going for it, why stop at one reason?

P.S. I cast myself as “Pool Girl 2.” A career-defining role for my pale thighs.