Sambazon is the buy-it-in-store-or-find-it-in-the-freezer-aisle-it-really-doesn't-matter-just-make-sure-you-eat-it-all-the-time açaí brand. Why? Because it's super-crazy-delicious but also way-incredibly-over-the-top-good-for-you.

With the Powers of Açaí campaign, we delivered that message. And partly because we eat a lot of Sambazon, we did it with the kind of feel-good energy only Sambazon can give you.